I'm a sucker for good packaging. (aren't we all?) If I am browsing for a certain product, I can't resist wonderful colors, graphics, typography or shape. So yes, I do judge a book by it's cover. Buying something with pretty packaging means you get to look at it over and over again. LOVE this packaging for Mommy Francis in Atlanta. You could unwrap those four coffee labels, frame them and hang them in a series in my kitchen ... or yours!